Decomposition of an Apple Watch

  • Are there any parts you don’t understand? Can you research them?
  • Why do you think Apple charges its customers so much more than the cost of the parts and labour to make it? Think hard!
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11 thoughts on “Decomposition of an Apple Watch

  1. I understand how all of it works!

    Touchscreen and ForceTouch- They work together to recognise what part is being touched, and acts on it.

    Display Module- Makes it all pretty.

    Loudspeaker- Plays sound, and it works with the processor

    Taptic Engine- (I watched the Apple Keynote at home so I know this!!) It can read your heartbeat and that is the source of all the information, so all the bottom of the watch, can then read how long you have been resting, running walking etc.

    Battery- Lithium Ion and 12 hour life.

    Processor- Where all the magic happens! It processes information from the Taptic Engine and sends it to the Display module and it shows the person all the information. It also organises it, so that it is not all un-readable.

    Memory- It stores all the information to a internal drive.

    Wireless Charging Coil- The Apple Watch does not use wires plugging in to charge, it has a magnetic piece that gives battery. The coil intakes the electricity.

    Bluetooth Antennae- This is how it communicates with the iPhone.

    Aluminium Casing- It also comes in steel and 18-karat gold.

    Digital Crown- This helps you navigate around on such a small screen. Zooming in etc.

    Watch Strap- You can get really amazingly engineered straps; about 8.

    I really like the Apple Watch!!

      

    • Well done Shahzeb, a great textual decomposition!

        

  2. I’m wasn’t sure what the Taptic engine is. Is it where the person taps the screen and the engine responds?

      

    • “This name is a portmanteau of “tap” and “haptic feedback”, a technology which imparts forces or vibrations to the user to convey information. Think of a game controller which shudders when your character is shot: that’s haptic feedback.
      The Watch has the same thing built-in. It even creates a tiny noise to go with the vibration, making the illusion of a mechanical click even more realistic. The same device also vibrates to alert you when notifications are received.”
      More here http://www.telegraph.co.uk/technology/apple/11466498/What-is-Apples-Taptic-Engine-and-Force-Touch.html

      Remember the “haptic shoes” we looked at last term?

        

    • Thanks for the feedback Nicola. That’s really helpful.

        

  3. Apple wants money. That’s why they charge so much for their products. They get roughly $265.30 profit. Until you take other things into account. Packaging as well as delivering the watches to the store and other things will cost Apple a bit more money. And the shops that sell the watches want a percent of the money as well. And actually putting these parts together in factories would cost a little. So Apple loses some of the $265.30 but still gets a hefty profit.

    -Johnny

      

    • Johnny, can you also think about how long it took to develop the watch and how much that development must have cost, both in materials and people’s time to think, be creative, program, build prototypes etc before the final gadget is for sale even? Who pays for all that, do you think?

        

    • There is this William, but can you also think about how long it took to develop the watch and how much that development must have cost, both in materials and people’s time to think, be creative, program, build prototypes etc before the final gadget is for sale even? Who pays for all that, do you think?

        

  4. you could probably make your own an apple watch for a lot cheaper saving a lot of money.

      

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